PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 31 million property seekers to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings , in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 17 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance; home services platform, Sendhelper; a host of proprietary enterprise solutions under PropertyGuru For Business, including DataSense, ValueNet, Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com ; PropertyGuru Group on LinkedIn

Key Responsibilities

Consumer Segmentation: Develop and refine consumer segmentation to target consumers based on behavior, preferences, and lifecycle stage.

Lifecycle Marketing: Design and implement full-funnel lifecycle marketing campaigns to optimize consumer engagement.

Growth Hacking: Experiment with innovative growth tactics, A/B testing, and marketing automation to optimize conversion rates and consumer retention.

Channel Management: Oversee and optimize performance across owned multi-channels (email, push notifications, SMS, in-app messaging) to enhance consumer engagement and conversion.

Martech Strategy & Implementation: Leverage marketing automation tools and CRM systems to deliver personalized messaging and improve campaign efficiency.

Performance Marketing Integration: Work closely with performance marketing team to align acquisition efforts with lifecycle initiatives for maximum ROI.

Marketing Data Analytics: Track, analyze, and report on key performance metrics, using insights to optimize the customer journey and support refining marketing strategies.

Requirements

Min. 2 years of doing Lifecycle Marketing for internet platforms.

Proficient English communication skills.

Strong problem solving, customer-centric mindset, data analysis and teamwork skills

Proficiency in using consumer engagement, tracking and reporting tools, i.e., GA, Looker, Productsup, Braze.

Cross-functional collaboration experiences with Product, Data and Marketing teams

Strong project management skills and know how to manage lifecycle marketing roadmad campaign.

Proactive, can-do attitude.

At PG, every Guru is guided by our comprehensive development map, which includes: Core ValuesOwn It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate SuccessPush Beyond Good; Create What's Next Leadership TraitsEngaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.