Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

"Putting people at first'' is our compass and our business is transforming. We are looking for someone with the social curiosity to drive insights into business growth agenda and drive behavior changes to improve the lives of many. Are you ready to be an important contributor to GRAB SUPERAPP? If yes, why wait to join our team as an Assistant of Brand Manager to achieve tremendous growth and make the impossible possible.

Get to Know the Role 

We're looking for a full-stack marketing profile to develop & deploy co-marketing activities between Grab & FMCG brand partners. You will report to the Marketing Head; work closely with both internal and external stakeholders. You will work onsite at Grab office, Mapletree Business Centre, District 7, HCMC.

The Critical Tasks You Will Perform

Main in-charge for JBP with main (FMCG) brand partners to co-grow & co-win, through:

• Define opportunities, develop strategy & establish framework to drive business growth for Grab and brand partners.
• Pitch brand partners to collaborate with Grab
• Bring to life via joint agenda between Grab and brand partners (full funnel activities from awareness, digital sampling to conversion & loyalty) on Grab ecosystem and brand partners' channels (O2O)
• Performance tracking and review by weekly, monthly, quarterly cadence; decode insights & learnings to form strategic moves for following projects

Champion in developing new Marketing innovations and platforms: Identify insights and opportunities, then bringing to life innovative co-marketing platforms between Grab and brand partners end to end.

Everyday Stakeholders:

External: (FMCG) Brand partners, (advertising & media) agency partners

Internal: Commercial team, Ads team, PR team & other Grab Marketing teams (local & regional)

Qualifications

What Essential Skills You Will Need

• Bachelor's degree in Marketing/Business Administration, proficiency in English, 2.5+ years of relevant experience as fulltime employee (preferably ABM/ME of FMCG brands, integrated strategic planner, or brand partnership).
• Strong business sense to spot and seize opportunities for mutual goals.
• Strategic thinking and planning skills to develop brand partnership frameworks and packages.
• Good knowledge of ads, media landscape, digital trends, and e-commerce.
• Proficient in data analysis to unlock applicable insights.
• Hiring process highlight: Screening assignment required to shortlist candidates for interview

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.