The Brand Strategy and Campaigns team is responsible for leading the enterprise brand strategy and launching compelling and corporate campaigns and brand acts that build trust and brand equity. The Director, Brand Campaigns is a critical member of this team responsible for leading the strategy, development and execution of integrated Pfizer brand campaigns that span multiple audiences and channels.

Reporting to the Head of Brand Campaigns, this is a unique opportunity for a dynamic and ambitious marketer to develop breakthrough campaigns that inspire and engage global audiences and drive affinity and awareness for a world class healthcare brand.

ROLE RESPONSIBILITIES

Lead the development of integrated corporate campaign strategies across Pfizer’s owned, earned and paid ecosystem
Synthesize and deeply understand brand, audience, and competitive insights to develop campaigns that build enduring brand equity and deliver business value
Lead cross-functional teams across media, analytics, technology and operations, to flawlessly launch campaigns across channels, geographies and audiences
Identify, establish and own key brand partnerships to deliver meaningful brand acts that connect with patients and healthcare professionals
Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy
Partner with analytics and insights team to develop KPI framework and establish ongoing brand tracking

BASIC QUALIFICATIONS

Bachelor’s degree
10+ years of experience in brand or consumer marketing or at an award-winning agency leading integrated campaigns for global brands
Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company.
Preference for global experience across markets, cultures, and languages
Track record of successfully pulling through brand campaigns across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization 
Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
Thrives in a high energy environment and works effectively in unchartered territory. Ability to drive team to results, take accountability and meet deadlines
Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

Advanced degree
Experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus

OTHER JOB DETAILS:

Work Location Assignment: Hybrid; 2-3 days onsite/week in New York HQ
Last Day to Apply: May 1, 2025
Eligible for employee referral bonus

#BrandStrategy #ConsumerBrandCampaign #MarketingCampaignLaunch #MarketingCreative #PharmaMarketing

The annual base salary for this position ranges from $169,700.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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