Company Description

As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. We enable creative minds to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you're from or what you believe in, we build, we deliver, we lead. We are Delivery Hero.

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.

Job Description

The Director of Campaign will strategically guide and influence local marketing teams to execute impactful campaigns that drive user growth, platform engagement, and topline growth across key markets. This role is pivotal in aligning regional strategies with local execution to achieve measurable business outcomes. You will work across 18 diverse markets in APAC, Europe, and Turkey for three brands of Delivery Hero: Yemeksepeti,  foodora in Europe and foodpanda in Asia.

• Campaign Strategy Development: Design and implement market-specific campaign strategies to drive MAU growth and increase platform orders. Develop regional campaign frameworks and ensure alignment with local teams for consistent execution.
• Performance Optimization: Monitor and optimize campaign performance in real-time, ensuring cost-efficiency and maximum ROI. Conduct data-driven analysis to improve campaign structures and vendor performance.
• Vendor and Budget Management: Build strategic frameworks for vendor selection. Provide guidance and monitoring for the allocation and utilization of budgets, ensuring spending aligns with business priorities and growth objectives.
• Annual Calendar Planning: Develop guidelines for market level marketing calendars. Collaborate with local marketing teams to create and manage a regional annual campaign calendar.
• Commercial Impact: Collaborate with commercial teams to support commercial VFD targets by leveraging marketing tools and visibility channels.

Qualifications

• Minimum 12 years of marketing experience, including 5+ years in campaign management or a similar role.
• Proven track record in leading regional marketing strategies and aligning cross-market teams.
• Strong analytical skills focused on market dynamics and campaign performance metrics.
• Strategic thinker with the ability to convert data into actionable business insights.
• Proficient in managing commercial teams and optimizing budget allocation for maximum ROI.
• Experienced in designing and implementing campaign frameworks that deliver consistent growth.
• Exceptional leadership and communication skills for cross-functional and regional collaboration.
• Proactive, with a demonstrated ability to excel in fast-paced, multicultural environments.

Additional Information

Your rights arising from the processing of your personal data, within the scope of the Law on the Protection of personal data. You can find detailed information on the page of our Clarification Text at https://www.yemeksepeti.com/contents/kvkk-aday-aydinlatma-metni