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Corporate Communication Specialist
FWD
placeThailand - Bangkok
Posted on FWD website on 20 Feb 2025 (about 2 months ago)
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About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

Job Purpose

Manage public relations and external communication, targeting in commercial level, which include and related to product, customers, e-commerce and sales communication to ensures effective internal and external corporate communications for FWD. The role requires a seasoned communications and marketing athlete with passion to align with brand proposition.

Key Responsibilities

  • Work with commercial related units such as product team, e-commerce, and customer, to create PR plan for key projects.
  • Organize and lead company data releases, presentations, conference presence and messaging at industry conferences that is complying with group and local comm. policy.
  • Manage creation of materials including collateral materials, web sites, videos, etc. to engage external resources as appropriate.
  • Evaluate track and measure communication performance with analytical skills that will be able to guide the team to the right direction in order to achieve business unite and company objective.
  • Take a hands-on role in PR news for multiple mediums:  electronic, print, video, face-to-face communications, executive memos, announcements, talking points, intranet site content, newsletter articles, presentations, all hands meetings, and situation-specific communication plans
  • Provide report communication in areas with high quality with 100% accuracy and update to all stakeholders in PR to meet with timeline as agreed
  • Execute in content creation, with an eye for detail, that will help company deliver customer led contents on the corporate level message to the audience.
  • Organize and lead company data releases, presentations, conference presence and messaging at industry conferences with the alignment with group and local communication policy.
  • Work with cross function within organization in role areas.
  • Maintain good relationship with journalist insurance sector and other sectors in the role areas.
  • Find the way to expand relationship with journalist in non-insurance sector to expand company visibility to wider range of audiences.
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FWD Group is an insurance company based in Hong Kong. Founded in 2013 as the insurance arm of Pacific Century Group, the company provides life and medical insurance, general insurance and employee benefits in Asia.
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