• Drive the product and business-planning including marketing strategy , development, and optimization marketing campaign with cross functional for Flight.

• Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI , and demand plan.

• Develop marketing calendar and route strategy by having end to end accountability of commercial delivery into market and work closely with regional/local integrated marketing team, social media, digital marketing and creative team to ensure Flight strategy is aligned to overall AirAsia.com.

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point.

• Work closely internally with Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand

• Enhance to create the best consumer experience by developing and monitoring funnel strategy including conversion.

• Constantly engage with local/station for better understanding and insightful.

Qualifications

• Master or Bachelor's Degree in Marketing, Business Administration, or related field

• At least 5 years of experience in marketing, preferably FMCG or e-commerce.

• Have past experiences in digital marketing: digital campaigns, branding, social media, online media, etc.

• Experience in managerial team is preferable

• Innovative, internet savvy, logical thinking with valid rational.

• Good relationship building and teamwork.

• High leadership skills and be able to lead a team

If you wish to review how we handle and protect your personal data, please review our Privacy Notice for Candidates. By clicking “Apply Now” you agree to our Privacy Notice for Candidates.

https://privacy.thaiairasia.co.th/Candidate_Privacy.html