About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

Sales BA

Job Purpose

Report to the Lead of Business Development and works closely with the Senior BDE to help implement and execute the business development strategies for their respective regions.
Working closely with the Bank Partner to drive the business development of the Face-to-Face distribution.
Act as team lead to help the BDEs on relentless field execution to drive the quality metrics of the Protection Consultants(PC).
Work with Bank Partners to uplift the different segments and regions of PC and uplifting their productivity through coaching, transferring of FWD next in class best practices.
Also leads the Worksite marketing activity for their respective region in conjure with the PC business development to drive the overall PC APE, VNB & PVNB, Active Ratio & MAPA Metrics.

Key Responsibilities

Work with the Lead of Business Development/Senior BDE to drive business growth of the face-to-face distribution regions through developing and execution of the F2F distribution transformation initiatives
Execute all face-to face distribution transformation strategies with effective field execution plan whilst aligning with company directions
Initiate and develop worksite marketing strategies to increase conversion rate of employees in the organization into new recruits or customers
Identify manpower insufficiency and competency gap of existing PC units and help build manpower recruitment for scalability
Help execute field strategies to develop new MDRTs as engines for growth and promote MDRT culture with the Bank partners
Train and coach PCs to drive their production and business quality
Assist PCs and Sales Managers in Joint Field Work