Job Description

Senior Executive, Marketing

OVERVIEW:

Location: DMK
Department: Commercial
Entity: Thai AirAsia
Status: Full time

JOB DESCRIPTION:

YOUR ROLE AS A:

Senior Executive, Marketing under AirAsia shall be responsible for the route strategic plan and marketing plan. Also implement and execute destination-marketing activities aligning with the budget plan and marketing calendar.

WHAT YOU’LL CHAMPION:

Develop the responsible routes/markets under the supervision of the Product Manager
Owns/leads the responsible route strategic plan and marketing plan roll-up of the responsible routes or markets
Understand the behavior/insight of travelers in the responsible routes or market
Implement and execute destination-marketing activities, aligning with the budget plan and marketing calendar
Manage A&P spending / P&L by routes
Coordinate with the in-house creative team and, media agency on above-and-below-the-line activities
Monitor route health and competitive movement of the responsible market to update the team and counteract accordingly
Leadership in projects related to the responsible routes/markets
Success rate of activities and launches, in terms of LF, route revenues (fares), and market share upon target
Effectiveness of communication campaign, in terms of brand visibility upon the adopted ad, clarity of message, and on-time submission

WHO YOU ARE:

Master's Degree in Marketing, Business Administration, or other related field
3-4 years of experience in Marketing, FMCG
Good command in both Thai & English
Good computer literature skills
Experienced in working with the India team/market or other similar overseas markets

WHAT YOU’LL ENJOY:

Wellbeing: Health benefits, time off, and wellness programs.
Financial: Financial planning and career growth resources.
Allstars Specials: Free flights, discounts, and exclusive partner offers.
Unique Culture: A fun, dynamic, and supportive team environment.

OUR HIRING PROCESS:

Application received
Candidate screening
Interview(s) and assessment(s)
Background check and/or other assessments
Offer

GET TO KNOW AirAsia:

AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.

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https://privacy.thaiairasia.co.th/Candidate_Privacy.html