Head of Core Banking and Wealth Products Marketing, Group Retail
UOB
Singapore (City Area), SG, 048624
Posted on UOB website on 16 Apr 2025 (4 days ago)
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.
Personal Financial Services
We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.
The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business
This is a senior leadership role within Group Retail Marketing. The position is responsible for providing Core Banking and Wealth Products Marketing inclusive of Deposits, Secured Lending, Brand Marketing and Wealth Products (investments and insurance) Marketing.
This includes working closely with the Business Heads to understand their business strategies and translating them into go-to-market strategies and initiatives to achieve agreed yearly business targets.
• Together with Product owners, Sales, Customer franchise, Compliance and Legal stakeholders, develop and implement marketing programs that drive customer acquisitions, leads and ROI while strengthening the segment brand proposition. This includes lifecycle customer engagement activities (new to bank, early month on books, activation, retention, etc.) • Work closely with the Analytics and Channels teams for more effective customer targeting and marketing effectiveness metrics. • Conceptualise and develop customer value propositions (CVPs) and messaging for key strategic initiatives and campaigns. • Work closely with the Group Channels team to identify and articulate new retail branch CVPs to develop effective launch communication and customer journey engagement strategy. This includes providing consultation on branch design and identifying marketing opportunities within the retail branches. • Evaluate market trends/condition and competitive data to identify opportunities within and around the retail branches that create valuable consumer experiences to support retail bank’s omnichannel strategy. • Provide governance on bank-wide retail branch marketing assets management. • Provide direction and guidance to creative agencies to develop and articulate CVPs that translate into effective communication strategy for all customer touchpoints. • Plan media buying strategies and work closely with media agencies in contract negotiations to ensure optimal media placements and reach. • Plan and monitor allocated marketing budgets and marketing initiatives to achieve agreed yearly business targets. • Monitor and track campaign performances and results to aid learnings for future campaigns and for best practice sharing. • Manage and maintain all aspects of the budget including invoice payment, accruals, forecasting and expense reconciliation.
• Demonstration of leadership qualities including critical thinking, conceptual thinking and senior executive presence. • At least 12 years of Marketing/Creative Agency/Banking experience • Degree in Communications, Marketing or Business • Experienced in managing and working with senior leadership • Strong digital background • Strong branding/design sense with business acumen • Creative and resourceful in finding solutions • Tenacious and results-oriented with attention-to-details • Excellent project and people management skills
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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