Key Responsibilities:
• Drive social media marketing strategy, content, and execution. • Work closely with marketing and business leaders to translate business goals and objectives into meaningful digital campaigns and programs that deliver engagement, leads, funnel, and revenue. • Social media content creation for solutions and services, maintain content and creativity calendar. • Lead Starhub solutions and services’ website creation, marketing strategy, planning, activation, and execution. • Be accountable for setting and managing ambitious KPIs and sharing learnings across cross-functional partners including our Sales and Product teams • Lead analytics, insights and research, including website analytics, social media insights, email analytics, etc. • Drive StarHub Enterprise Business Group (EBG) Website experience. • Support the product development roadmap, with the creation of new pages and web content. • Website optimization and search engine optimization for Starhub solutions and services business overall • Drive social media strategy for events, campaigns, customer references, etc. • Work with internal comm. teams on EBG-related email campaigns and inform them about new products and events. • Project manage campaigns with the help of external agency partners and work across functions and business groups.
• Bachelor Degree in Marketing, Business or relevant practice. • Minimum of 8 years’ proven experience in Digital Marketing. • Good knowledge of sales, and marketing organization, and business operations. • Good verbal and written communication skills. • Good interpersonal and customer relations skills (internal and external customers). • Can lead and facilitate teamwork and can work effectively with others especially those with Sales in the implementation and execution of trade marketing initiatives.