PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 31 million property seekers to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings , in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 17 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance; home services platform, Sendhelper; a host of proprietary enterprise solutions under PropertyGuru For Business, including DataSense, ValueNet, Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com ; PropertyGuru Group on LinkedIn

We are seeking a Growth Marketing Manager to develop and execute data-driven marketing strategies across multiple channels to drive customer acquisition, retention, and revenue growth. The ideal candidate is a strategic thinker with strong analytical skills and a test-and-learn mindset, capable of identifying and capitalizing on scalable business and product growth opportunities. This role will focus on driving sustainable growth through innovative campaigns, continuous optimization, and data-backed decision-making.

As a Guru you will be accountable for:

Strategic Planning

Develop and implement growth marketing strategies aligned with business objectives.

Identify key customer segments and target markets to maximize acquisition, engagement, and retention.

Data Analysis & Insights

Leverage analytics tools to monitor campaign performance, uncover trends, and derive actionable insights.

Use data to optimize marketing efforts and improve overall growth strategies.

Campaign Management

Plan, execute, and optimize multi-channel marketing campaigns across paid, organic, and product-led growth channels, including SEM, social media, email, content marketing, and more.

Drive user acquisition and conversion through performance-focused initiatives.

Experimentation & A/B Testing

Design and run A/B tests to evaluate marketing tactics, creatives, and messaging.

Implement learnings to refine strategies and maximize campaign effectiveness.

Funnel Optimization

Analyze the customer journey to identify bottlenecks and optimize conversion rates at every stage, from awareness to purchase.

Cross-Functional Collaboration

Work closely with product, sales, and data teams to align marketing efforts with business goals and enhance the customer experience.

Reporting & Communication

Develop and present performance reports, tracking progress and measuring ROI to inform stakeholders and guide future strategies.

We're looking for someone who:

Proven experience in growth marketing, performance marketing, or digital marketing roles.

Strong analytical skills, with proficiency in data analysis tools to assess campaign performance and drive improvements.

Deep expertise in digital marketing, including SEO, SEM, paid social, email marketing, and content marketing.

Experimentation mindset, with experience running A/B tests and optimizing campaigns based on data.

Creative problem-solving skills, with the ability to develop engaging and effective marketing campaigns.

Excellent communication skills, with the ability to collaborate across teams and present data-driven insights clearly.

Technical proficiency, including familiarity with marketing automation tools, CRM platforms, and analytics software.

At PG, every Guru is guided by our comprehensive development map, which includes: Core ValuesOwn It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate SuccessPush Beyond Good; Create What's Next Leadership TraitsEngaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.