PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 34 million property seekers  to connect with almost 55,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.8 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand, and Vietnam. PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, PropertyGuru Finance ; home services platform, Sendhelper ; a host of proprietary enterprise solutions under PropertyGuru For Business including DataSense, ValueNet, Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com ; PropertyGuru Group on LinkedIn

As a Guru you will be accountable for:

• Collaborating with the Lifecycle Marketing Manager to develop and implement lifecycle marketing strategies aimed at optimizing customer engagement and retention across PropertyGuru’s platforms.

• Assisting in the planning, execution, and optimization of multi-channel lifecycle campaigns to drive user activation, retention, and loyalty.

• Supporting the setup and management of automated email marketing campaigns, including segmentation, personalization, and performance tracking.

• Conducting regular analysis of campaign performance and user behavior using tools such as Google Analytics and marketing automation platforms (e.g., Braze, MoEngage, CleverTap).

• Assisting in the coordination of A/B testing and experimentation initiatives to improve campaign effectiveness and customer lifecycle metrics.

• Contributing to the creation of content and assets for lifecycle marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.

• Collaborating closely with cross-functional teams including product, design, content, and analytics to ensure cohesive execution of lifecycle marketing strategies.

We're looking for someone who:

• Has experience in lifecycle marketing, digital marketing, or related roles, preferably in a consumer tech or internet company.

• Demonstrates familiarity with marketing automation platforms (e.g., Braze, MoEngage, CleverTap) and web analytics tools (e.g., Google Analytics).

• Possesses basic analytical skills with the ability to interpret data and assist in translating insights into actionable strategies.

• Is detail-oriented with strong organizational skills to manage multiple tasks and deadlines effectively.

At PG, every Guru is guided by our comprehensive development map, which includes: Core ValuesOwn It & Deliver It; Respect & Care for Each Other; Have Fun & Celebrate SuccessPush Beyond Good; Create What's Next Leadership TraitsEngaging in Courageous Conversations; Embracing Continuous Learning; Fostering Creative Collaborations PropertyGuru Group is an equal opportunity employer committed to fostering an inclusive, innovative a learning environment with the best employees. Therefore, we provide employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, per applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.