Jobs / Astro / Senior Associate, Product Marketing (sooka)
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Senior Associate, Product Marketing (sooka)
Astro
placeAll Asia Broadcast Centre
Posted on Astro website on 07 Jan 2025 (3 months ago)
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WHY JOIN US?

  • We practice a vibrant & energetic office culture.

  • We provide opportunities for career advancement within the company.

  • Good performance is always rewarded accordingly.

It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.

JOB RESPONSIBILITIES:

  • Support in alignment among stakeholders and partners for product marketing brief.
  • Support in GTM strategy for product marketing from ATL, On Ground, Online to BTL
  • Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
  • Execute in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
  • Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
  • Accountable campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
  • Acts as communication “go-to” and point of contact for all product marketing This includes the preparation of project and business plans and timelines.

REQUIREMENTS:

  • Bachelors Degree in Mass Communication/ Media/ Marketing related field
  • Experience in marketing communication/trade marketing is required
  • Excellent writing skills in English
  • Good communication skills in English and BM
  • Good analysis of campaign performance marketing for digital and social
  • A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
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Astro is a Malaysian satellite television, streaming television and IPTV provider. Astro is a wholly-owned subsidiary of Astro Malaysia Holdings Berhad and is operated by MEASAT Broadcast Network Systems Sdn. Bhd.
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