Job Description

Location: Sepang, Malaysia

Department: Aviation Commercial

Entity: AAAMS

Status (Full-time/part-time/contract): Full-time  

As part of the Group Commercial Division, you will support the Manager of Growth Markets in spearheading AirAsia’s network expansion initiatives across new and emerging markets. You’ll be a key player in driving our regional and global footprint—conducting deep market research, building compelling business cases, and executing strategic market entries that align with our vision to be the world’s best low-cost airline. 

This role is perfect for someone who thrives in a high-growth, fast-paced environment and wants to be hands-on in transforming data and insights into real-world airline routes that make a difference.

WHAT YOU’LL CHAMPION:

• Support the development and execution of market entry strategies for new markets, aligned with business growth objectives.

• Conduct in-depth market research and feasibility studies, including demand analysis, competitive landscape, fare benchmarking, and customer profiling.

• Collaborate with internal departments (Network Planning, Sales, Marketing, Revenue, Regulatory, Ground Operations) and external partners (partners and government agencies) to drive go-to-market plans.

• Assist in preparing strategic business cases including route assumptions, traffic forecasts and financial viability for leadership approval.

• Assist in the identification, evaluation, and selection of General Sales Agents and relevant local partners, as well as in the onboarding process to ensure strategic alignment and commercial readiness.

• Work closely with internal and external stakeholders to roll up impactful launch campaigns, partnerships, and awareness-building in new markets.

• Monitor the performance of newly launched routes and provide timely insights and actions to improve yield, load factor, and market penetration.

• Coordinate cross-functional project timelines, ensuring operational and commercial readiness for Open-for-Sales and flight launch.

• Stay on top of aviation trends, tourism developments, and regulatory policies that could influence route performance and market viability.

• Perform any additional duties assigned by the Manager or Head of Department in alignment with business goals and team priorities.

WHO YOU ARE:

• A strategic thinker with strong analytical and commercial acumen.

• Able to manage cross-functional projects in fast-paced environments.

• Strong stakeholder engagement and communication skills.

• Agile, solution-oriented, and comfortable with ambiguity.

• Eager to learn, adaptable, and hungry for continuous growth.

• Fluent in English; other languages are a plus.

• Proficient in Google Workspace (G-Suite) for reporting and presentations..

• Experience in aviation, business strategy, or the travel industry is preferred.

• Skilled in research, financial modelling, and business case building (a strong advantage).

WHERE YOU’LL GO: 

Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. 

Based on your performance and contribution in this role, you’ll grow into becoming an Assistant Manager. In this role, you’ll lead high-impact market entry projects and gain hands-on experience to grow into a future leader in commercial strategy.

WHAT YOU’LL ENJOY:

•  Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangements, and health and fitness amenities.

• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 

• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 

• A unique Allstar culture like no other 

OUR HIRING PROCESS:

• Application received. 

• Candidate screening

• Interview(s) and assessment(s)

• Background checks and/or other assessments

• Offer and negotiation

GET TO KNOW AIRASIA: 

AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US: 

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard. 

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.