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Market Management Lead
AirAsia
placeKL Sentral - Redstation
Posted on AirAsia website on 26 Feb 2025 (about 2 months ago)
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Job Description

Senior Manager, Market Management (Key Accounts) - Hotels

The Senior Manager of Market Management (Key Accounts) - Hotels is responsible for driving strategic partnerships and revenue growth by managing key hotel accounts. This role requires a dynamic leader who can develop and maintain strong relationships with top-tier hotel partners, optimize inventory and pricing strategies, and ensure seamless collaboration to enhance partner performance and OTA market share.

Key Responsibilities:

Strategic Partner Management

  • Develop and execute comprehensive market management strategies to strengthen relationships with key hotel partners.

  • Act as the primary point of contact for high-value hotel chains and independent hotels, ensuring long-term partnerships and mutual growth.

  • Conduct regular business reviews with key accounts to analyze performance metrics, discuss opportunities, and resolve challenges.

Revenue Growth & Performance Optimization

  • Identify and implement growth opportunities for hotel partners by optimizing pricing, inventory allocation, and promotional strategies.

  • Leverage data analytics to assess market trends, competitor activity, and booking patterns to drive revenue.

  • Collaborate with internal teams (marketing, product, data analytics) to enhance partner visibility and conversion rates.

Negotiation & Contract Management

  • Lead negotiations for commercial agreements, ensuring competitive commission structures, favorable terms, and sustainable profitability.

  • Work closely with legal and finance teams to ensure contract compliance and risk management.

Market Insights & Competitive Analysis

  • Monitor industry trends, competitor strategies, and emerging technologies to stay ahead in the market.

  • Provide strategic recommendations based on market intelligence and data-driven insights.

  • Represent the OTA at industry events, conferences, and networking opportunities to strengthen relationships and build brand presence.

Team Leadership & Cross-Functional Collaboration

  • Lead, mentor, and develop a team of market managers and account executives to maximize partner performance.

  • Foster a culture of excellence, accountability, and continuous improvement within the market management team.

  • Collaborate with marketing, product, and tech teams to drive innovation and enhance partner experience.

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Capital A Berhad, operating as AirAsia is a Malaysian multinational low-cost airline headquartered near Kuala Lumpur, Malaysia.
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