• Responsible for the end-to-end execution of marketing initiatives of product (i.e. create brand & product awareness, acquire and/or cross sell product to new and existing customers, sales improvement and internal engagement)

• Ensure all marketing initiatives are implemented within the set timeframe, performance is tracked and deliver the respective business objectives within prescribed A&P budget.

• Foster active interactions for all sales channels and build a strong business relationship by supporting and addressing enquiries

• Regularly monitor business landscape on product pricing, credit strategy, marketing trends and distribution strategy. 

• Work closely with Marketing & Communication division and respective media agency to develop media plans and strategy to grow brand awareness for the product and ultimately drive sales growth through our digital channels (HLB website and Online Banking)

• Engage with potential external partners to explore collaborations to drive sales conversions through the digital platform.

Job Requirements:

• Malaysian citizen

• Bachelor's degree holder in Business, Finance, Marketing, Accounting, Engineering or candidates with the necessary work experience are invited to apply

• 7 years and above experience in cards marketing, cards acquisition or cards portfolio management unit

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.