Propose & Implement Initiatives to Drive CASA Acquisition 

• Propose and implement CASA acquisition initiatives (from conceptualization  to implementation) in line with CASA account and customer growth target set for the financial year
• Work in hand with CSD on sourcing of partnership for new CASA acquisition
• Align decision-making stakeholders on from start at conceptualization to proposals
• Align marketing on creative and communications strategy and execution to be in line with set and agreed  objectives and timelines
• Align CSD on set and agreed objectives
• Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances
• Conduct periodic performance review new CASA momentum and propose initiatives to close gap

Propose & Implement Initiatives to Drive FD Balances growth from open market sourcing

• Propose and implement segmented and mass FD initiatives (from conceptualization  to implementation)  in line with FD balance growth target set for the financial year and NTB acquistions
• Align decision-making stakeholders on from start at conceptualization to proposals
• Align marketing on creative and communications strategy and execution to be in line with set and agreed  objectives and timelines
• Align CSD on set and agreed objectives
• Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances
• Conduct periodic performance review on FD balances

Execute initiatives for Digital Channels Acquisitions and Products Marketing

• Focusing on the growth of CASA acquisition with digitize channel i.e. eKYC
• Setup effective marketing performance tool platform tools i.e. Insider to track on customer behavior that landing on our landed on ABMB marketing asset
• Craft and Propose product messaging with marketing that set new and existing products apart from others in the market to give them a unique selling points
• Communicate the vision and value of new products to the sales team i.e Telesales & Branch sales and develop sales tools that facilitate the selling process
• Plan and participate in the launch of new services i.e. eKC and products with product teams
• Leveraging on marketing performance to improve customer experience
• Conduct performance reviews of initiatives with Marketing and CSD to lower down cost of acquisition from digital channels and improve digital marketing performances

System/ Process

• Conduct  in UAT of new acquisition channel or system set-up for campaigns were necessary

Competition Benchmarking

• Conduct periodic market research on competitors marketing offers specifically on New Accounts Opening and FD promotions for New-to-Bank customers