In this role at CelcomDigi, you will be responsible to develop and implement the strategic direction and roadmap of Customer Experience in driving the ‘customer centricity’ mindset and culture throughout the organization. The strategic roadmaps must be anchored on the mid and long-term CX vision for CelcomDigi, to be applied across all lines of business in alignment to the corporate goals. The strategies developed must be based on data and insights obtained from trusted and reliable sources (working jointly with CX Insights team), holistic and comprehensive in covering all grounds, in order to allow valid and accurate analysis to be conducted, to lead to actionable strategic initiatives. You will be responsible to analyse the data sets on consumer behaviour, preferences and psychographics, while understanding industry and market trends, with a detailed view of the competitors landscape, and turn them into actionable strategies, to be driven across the other divisions and departments within the organization, ensuring alignment and adoption of these CX strategies from conceptualization to execution. You will consistently monitor the execution of the strategic roadmaps and initiatives to ensure they are producing the outcomes as intended, and you must be quick and agile to pivot and/ or refine as and when needed, to drive continuous CX strategic direction across the organization.
In this role at CelcomDigi, you will be responsible to develop and implement the strategic direction and roadmap of Customer Experience in driving the ‘customer centricity’ mindset and culture throughout the organization. The strategic roadmaps must be anchored on the mid and long-term CX vision for CelcomDigi, to be applied across all lines of business in alignment to the corporate goals. The strategies developed must be based on data and insights obtained from trusted and reliable sources (working jointly with CX Insights team), holistic and comprehensive in covering all grounds, in order to allow valid and accurate analysis to be conducted, to lead to actionable strategic initiatives. You will be responsible to analyse the data sets on consumer behaviour, preferences and psychographics, while understanding industry and market trends, with a detailed view of the competitors landscape, and turn them into actionable strategies, to be driven across the other divisions and departments within the organization, ensuring alignment and adoption of these CX strategies from conceptualization to execution. You will consistently monitor the execution of the strategic roadmaps and initiatives to ensure they are producing the outcomes as intended, and you must be quick and agile to pivot and/ or refine as and when needed, to drive continuous CX strategic direction across the organization.