Job Description

The role focuses on driving the core prepaid business and its key segments, collaborating with various departments to create and implement impactful marketing strategies. 

Responsibilities

Strategic Planning & Brand Management

• Work alongside the Unit Head, MarComm (Prepaid & Youth) to drive the core prepaid business and its key segments, shaping impactful strategies that strengthen brand leadership and market relevance
• Develop and execute 360-degree integrated marketing plans in collaboration with key stakeholders, including Media, Social, Digital, Brand Research, CGTM, Sales, Partnerships, and Business Owners.
• Strategize messaging architecture and creative planning across various platforms while ensuring alignment with internal stakeholders.

Campaign Development & Execution

• Implement and manage integrated prepaid and youth campaigns across multiple platforms and channels.
• Work closely with the Media team to develop and execute the overall media strategy, focusing on efficiency and cost optimization.
• Strengthen brand presence within each market segment, increasing brand appeal, consideration, and conversions by collaborating with Creative and Media agencies to develop compelling campaigns.
• Lead the end-to-end execution of innovative and cutting-edge marketing campaigns across various platforms, positioning the brand as a market innovator that caters to the segment’s needs.

Performance Tracking & Optimization

• Track campaign performance, analyze results, and measure ROI to drive continuous improvements in brand appeal and audience engagement.
• Conduct monthly and quarterly competitive reviews, extracting insights to ensure market segment communications remain relevant and differentiated.
• Uncover key segment insights and developing innovative marketing and branding strategies.

Stakeholder Management

• Lead discussions with senior leaders and stakeholders on campaign direction, support key strategic initiatives, and foster cross-functional collaboration.

Requirements

• At least 5 years Brand Management or Category Management experience which include exposure in FMCG /Telco / Advertising
•  Process at least a Bachelor’s Degree, Post Graduate Diploma or Professional Degree in Mass Communication, Marketing, Economics, Engineering, Media or equivalent
• Good understanding of media and digital marketing
• Strong project management and execution skills
• Strong business acumen and able to think strategically
• Excellent interpersonal, communication and leadership skills