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Why does this job exist and why is it critical?
event efficiencies – event ROI
effective internal and partners briefing - timeliness
strong internal stakeholder and partner engagement
BTL branding and product communication
reach and productivity
innovation and adoption of digital initiatives
Manage the Hotlink Foot Soldier and Promoters to ensure that the teams are well staffed, trained, and deployed in strategic areas/segment with strong customer acquisition performance
Monitor branding and merchandising quality and compliance in the regions, for both in store and outdoors, to ensure that Hotlink and Maxis products and branding area dominant in all key market centers. Work closely with Regional Channel Marketing team to tweak marketing collateral development/production to ensure communication effectiveness at the regions.
Develop programs and events to attack under-penetrated areas / segments such as youths at campuses/schools, government individuals at key government ministries/buildings, etc
Run regular performance reviews and planning sessions with key regional stakeholders to align campaign strategy, performance, rewards, and improvement plans
Constantly benchmark best performances in other regions / industries and monitor competition activities as part of the planning process, to ensure that Maxis maintains our branding dominance and in all key market centers
What’s next?
Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.