WHY JOIN US?

We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What you will do:

(A) Packaging, Marketing & Promotion of Key Sellable Products and Content

Conceptualise marketing proposition for key content/products across business/revenue segments to develop trade marketing materials.
Create marketing stories and videos for social media platforms targeting trade, from storyboard/storyline conceptualisation to script development and video production.
Plan and manage the development of eDMs to promote key content and drive traffic to AMS website.
Develop case studies (writeups & reels) and client testimonials for key content or campaigns.

(B) Digitalisation & Management of AMS Marketing Channels for Portfolio Building

Drive marketing initiatives to communicate, advertise and market all products and services to trade.
Manage the trade marketing plan to ensure alignment with business objectives.
Develop, manage and update content/information (includes content highlights, sales decks/packages, rate card, research statistics & case studies) on the shared drive and AMS trade website.
Plan and develop video content or marketing campaigns to drive followers and engagement on AMS social media platforms (ie. FB, IG, YT, LinkedIn).
Develop submission entries (both written and video format) for local and regional marketing awards to position AMS as a leading marketing solution provider.
Manage advertorial placements and deliveries in trade publications.
Develop press releases to communicate important news/announcements, such as new product launches to trade.
Drive lead generation programme via AMS marketing channels to grow our presence.

(C) Trade Events & Engagement Campaigns to Strengthen Relationship with Business Partners

Develop content for trade events, including presentation materials, marketing collaterals, emcee script, videos, door gifts & prizes and PC materials.
Manage industry event sponsorship, sales and marketing/promotional roadshows to enhance trade communication and engagement.
Drive new member acquisition and increase participation rate of AMS Club members with engagement campaigns.
Plan and execute surveys to gather feedback from clients for continuous improvement

(D) Project Management & Development of New Initiatives

Establish agency-of-records for creative services and website maintenance.
Work closely with creative agency to establish overall creative direction and communications, formulate long term plans and activities.
Work closely with website agency to ensure healthy performance on website, including execution of SEO/SEM.
Stay updated on industry innovations and new marketing techniques, and translate them into thought pieces to position AMS as an industry thought leader.

REQUIREMENTS:

Who you are:

Work Experience

2-4 years of experience marketing/communications field.
Proven experience in creating and managing marketing materials.
Strong skills in developing clear and compelling narratives for various marketing purposes, including copywriting.
Strong knowledge of various digital platforms inc. social media, and websites, along with best marketing practices.
Knowledge in video production.

Competencies

Quality/Service oriented work standards
Marketing and communications skills
Problem solving
Professional/Technical knowledge
Collaborative skills/Teamwork
Strategic thinking
Stress management: Ability to work effectively under tight deadlines and high-pressure situations, maintaining productivity and quality