Posted on Affin Bank website on 08 Sep 2024 (7 months ago)
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Manage mass and special segment cards.
Obtain approvals for new cards product.
Drive campaigns/ initiatives to ensure Cards Business acquisition target is achieved.
To assist the product team in developing new card products, revitalization of current value proposition to ensure the Bank’s cards product is aligned to industry or better than industry.
Prepare approval papers in both memo format and presentation deck and manage marketing programs /campaign for credit card products and partnership.
Assist and coordinate end-to-end product development /management from pre-launch, launch and post launch inclusive key strategies, marketing activities and launch event.
Liaise, communicate and be guided to relevant partners, internal and external regulatory requirement when it comes to Cards Product.
Review the guide when it comes to marketing programs, materials and review SOP updates related to units’ manual from time to time.
Ensure compliance with BNM, cards schemes and the Bank’s guidelines and requirements including marketing programs / campaign for credit card products /partnership.
Ensure product information and collaterals are accurate and up to date at all relevant communication channels.