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The Manager, Customer Engagement & Partnership will report to the Head of Customer Engagement & Partnership. The successful candidate is responsible for driving marketing/loyalty campaigns for credit and debit card customers within the bank’s payments and partnership ecosystem. The position provides an excellent opportunity for an enthusiastic and proactive individual to create impactful and relevant campaigns that drive our credit and debit card to be the top of choice payment product among our existing and future cardholders. This is a hands-on role and to be successful the candidate would need to possess a sharp business acumen, be comfortable analysing data, and leverage on their strong project management and communication skills to ensure timely launch of marketing campaigns within the agreed budget.
Key Responsibilities:
Lead, develop and execute series of marketing campaigns to engage cardholders to drive card spend and frequency via holistic customer engagement programs such as compelling tactical usage campaigns, year-long consumer programs leveraging merchant categories and spend insights (dining, eComm, family entertainment & travel).
Keen interest to dive into analytics reports, consumer insights collaborating closely with MIS team in building marketing campaigns that resonate with cardholders’ needs.
Proactively monitor and analyse performance of on-going marketing campaigns to ensure results are on track and if not, to identify the issues and recommend solutions to rectify them.
Track post campaign analysis and recommend learning for better performance in the next campaign.
Comfortable collaborating with cross functional teams such as business analytics (BIAU), MIS, compliance, finance, legal and marcom to ensure programs are executed on time in line with approved business matrixes and marketing budget.
Job Requirements:
Malaysian citizen.
Degree holder in Business, Marketing, Finance, or any other relevant competencies.
10 years and above relevant work experience in financial institutions, customer loyalty, FMCG, digital creative or media agency.
Candidates from non-banking backgrounds are invited to apply.
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.