Job Description

• Location: RedQ

• Department: Commercial

• Entity: AirAsia

• Status: Full-time

JOB DESCRIPTION:

YOUR ROLE AS:

Manager, Marketing is responsible for driving business growth through strategic marketing initiatives, optimizing campaigns across multiple channels, and enhancing customer retention and brand loyalty. The ideal candidate thrives in a fast-paced environment, leveraging data insights and creative marketing strategies to achieve business objectives.

WHAT YOU’LL CHAMPION:

• Drive business growth via acquisition and retention initiatives to meet business objectives and build brand loyalty.

• Lead end-to-end campaign execution, including concept ideation, media planning, go-to-market strategy, and budget allocation.

• Continuously optimize live campaigns, adjusting based on real-time performance data.

• Analyze marketing campaign reports and use data insights to refine strategies through a test-and-learn approach.

• Collaborate with key stakeholders and cross-functional teams (e.g., PR, creative, events, partnerships) to deliver high-quality marketing initiatives.

• Execute and optimize SEM, PPC, Paid Ads, and Display Advertising for maximum reach and ROI.

• Utilize consumer insights and behavioral psychology to craft innovative marketing tactics.

• Oversee large-scale, multi-channel campaigns, ensuring alignment with brand objectives and customer engagement.

WHO YOU ARE:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Strong experience in marketing, campaign management, or digital advertising.

• Proficiency in data-driven marketing, with a strong preference for performance-based decision-making.

• Hands-on experience in Google Ads, Meta Ads, Display Networks, and SEO optimization.

• Highly analytical and results-driven, using data to refine marketing strategies.

• Thrives in fast-paced, high-growth environments, with the ability to pivot quickly when needed.

• A creative problem solver with strong communication and collaboration skills.

TECHNICAL SKILLS:

• Strong understanding of SEM, PPC, Paid Ads, and Display Advertising.

• Proficiency in Google Analytics, Meta Business Suite, and digital campaign tracking tools.

• Experience with marketing automation platforms, CRM tools, and data visualization software (Tableau, Power BI, Google Data Studio).

• Ability to analyze large datasets and translate insights into actionable marketing strategies.

SOFT SKILLS & COMPETENCIES:

• Highly adaptable and creative, keeping up with evolving marketing trends.

• A natural problem solver, always seeking improvements and new opportunities.

• Detail-oriented with a structured and analytical approach to marketing.

• Self-motivated, goal-oriented, and thrives in a collaborative environment.

WHERE YOU’LL GO:

With strong performance and contribution in this role, you can grow into a Senior Marketing Manager position, where you’ll lead high-impact campaigns, drive revenue growth through innovative marketing strategies, and mentor junior team members.