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Associate, CABM, Digital Strategy and Operations(India, Malaysia))
Standard Chartered
placeBukit Jalil KL, MY
Posted on Standard Chartered website on 08 Apr 2025 (10 days ago)
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Job Summary

Standard Chartered is a global bank operating in over 50 markets in Africa, Asia and the Middle East, serving the banking needs of corporate, commercial and individual clients. This role is in Strategy and Talent (S&T), servicing the Corporate Affairs, Brand & Marketing (CABM) team, a support function delivering communications to a broad range of audiences including clients, colleagues and external stakeholders.

  The Associate, CABM, Digital Strategy and Operations is a pivotal technology operations position within the CABM, Digital Strategy and Operations team (DS&O). This team is responsible for delivering the Bank’s digital strategy for communications and marketing, as well as managing its most critical platforms to ensure they are optimised to allow the function to achieve its business objectives.

CABM is on a mission to unleash the exponential potential of the Bank’s Purpose and Brand. Its goals are to:

  • Grow brand awareness and consideration, leveraging insights to accelerate business growth 
  • Build brand and reputation to drive trust and differentiate. Help communities prosper
  • Engage employees to deliver our strategy, evolve our culture and become an employer brand of choice

To help realise these ambitions, DS&O and Technology & Operations have developed a Technology Strategy which acts as a catalyst to CABM achieving its strategic objectives. The team is responsible for delivering a fully-integrated, best-in-class communications and marketing stack, equipped to meet the needs of modern communications professionals and customers. 

The CABM communications and marketing stack currently includes the corporate website, employee communication application, email marketing platform, social advocacy platform, digital asset manager, events management tool, experience management platform, content marketing platform, content publishing software and corporate reporting software, as well as 20+ other tools.  

The Associate, CABM, Digital Strategy and Operations plays a crucial role in community management, supporting users to optimise their use of various platforms. This position is responsible for building, engaging, and managing online communities across multiple platforms, ensuring strong relationships with users. By promoting the strategic purpose of the tools and energising users, the role drives engagement with the platforms. As an employee-facing role, it helps colleagues understand and utilise best-in-class communications and marketing technology, enhancing marketing effectiveness and customer engagement.

Key Responsibilities

  • Work with the DS&O team to drive the development and implementation of CABM’s platform strategies and roadmaps, ensuring there are clear objectives which deliver value for the Bank and improve ways of working
  • Improve the effectiveness of communications by dispersing knowledge about CABM’s technology throughout the Function, providing best practice advice on the execution and analysis of communications 
  • Keep abreast of developments and best practices in CABM’s technology platforms, as well as the communications and marketing technology industry in general
  • Support the Business Owners and Product Owners of CABM platforms in the day-to-day management of their systems, specifically the content marketing platform, but also other platforms upon request.
  • Work with Business/Function stakeholders to workshop their needs, advising on best practice usage of the tool and making recommendations for improvements to the platform
  • Support End Users of CABM platforms in their day-to-day use of the tools by responding to questions and support requests, as well as implementing a self-service model where appropriate
  • Perform administrative tasks such as license allocation, access management activities, workspace creation, audience mapping, workflow set-up and other configuration tasks 
  • Train and support end users of CABM’s technology platforms in how to use them effectively, providing regular end user training sessions and providing frontline support to colleagues upon request 
  • Write clear and engaging communications for users of CABM’s platforms which drive adoption, supports users to use them effectively and notifies them of functionality and process changes.
  • Support housekeeping activities for each platform, ensuring only up-to-date information is accessible, maintaining logical structure and removing obsolete data
  • Support measurement and reporting activities such as dashboard compilation, running queries and generating reports for stakeholders
  • Work with the technical support teams to raise awareness of bugs and issues on CABM’s platforms, prioritising those of high severity, escalating when necessary and seeing through to resolution
  • During feature releases and maintenance windows, work with the technical support teams to perform end user testing and provide quality assurance from the business perspective
  • Ensure adherence to standards and regulatory guidelines and stay abreast of changes to the control environment
  • Support the effective governance of CABM’s technology platforms, ensuring they are managed to Bank Standards 

Skills and Experience

You are a highly organised, analytical, strategic thinker, pragmatic, a good listener and an effective problem solver. You will be someone who gets their hands dirty, does the work and implements plans, as well as developing them. You will have the interpersonal skills and ability to work with a variety of teams across the world and at all levels of the Bank. •    Knowledge and experience of working with and implementing communications and marketing platforms •    Passionate about external and internal communications, knowledge management, business transformation, collaboration and technology •    Able to build effective working relationships across all levels of a global organisation and work collaboratively with a geographically-distributed workforce •    Excellent organisational, interpersonal, writing, and presentation skills •    Open and honest communication skills •    Hands-on and self-driven   •    Highly organised, a good listener and an effective problem solver •    Strong project management experience •    Passionate about community best practices, principles, concepts and technologies •    Knowledge of financial services sector preferred with a good understanding of the impact of regulation, compliance and operational risk •    Ability to work under pressure and to tight deadlines, with excellent time management skills

Key stakeholders •    Corporate Affairs, Brand & Marketing Leadership Team •    Business Strategic Owners and BAU Business Managers of CABM platforms  •    Business/Function teams •    End Users of CABM technology  •    T&O •    Risk framework owners: CFCC, ICS, Operational risk etc. •    Third-party software providers

Qualifications

  • Minimum 5 years of working experiences with relevant skills sets.
  • Minimum Diploma holder in business administration, media and any relevant. 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

  • Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
  • Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
  • Flexible working options based around home and office locations, with flexible working patterns.
  • Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
  • A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
  • Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Recruitment Assessments

Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Visit our careers website www.sc.com/careers

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Standard Chartered PLC is a British multinational bank with operations in wealth management, corporate and investment banking, and treasury services.
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