At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, who are driven to work with, and learn from some of the most inspiring and supportive leaders in the business.

Sound like you? Then read on.

About the Role

The Marketing Strategy & Planning Manager plays a key role in supporting the CMO and wider marketing team by driving strategic focus, operational efficiency, and internal alignment. This role leads marketing planning cycles, manages performance reporting and budgets, contributes to brand strategy development, supports marketing events, conducts research, and ensures strong internal communication across the function. It’s ideal for someone who enjoys both strategic thinking and hands-on execution, and thrives in a collaborative, fast-paced environment.

[담당 업무]

1. Brand Strategy Development

Work with the CMO to develop an overall and holistic AIA Korea brand strategy.
Contribute to long-term brand strategy through market insights and cross-functional collaboration.
Ensure brand positioning and messaging are aligned across teams and campaigns.

2. Strategic Planning & Performance

Lead the annual marketing planning process, coordinating timelines, goal setting, and progress reviews.
Develop performance and regular AIA Korea reports with insights and recommendations for action.
Monitor key marketing KPIs and help identify areas for improvement.

3. Budget Management

Manage Marketing Division budget, including planning, monthly tracking, and reporting.
Work closely with Finance and marketing teams to ensure financial discipline and governance.

4. Marketing Research

Conduct market, competitor, and consumer research to inform strategy, planning, and positioning.
Analyse external trends and internal performance data to generate actionable insights to improve and plan future marketing initiatives.

5. Internal Engagement & Communications

Organize internal marketing workshops and townhalls to align teams on strategy and key initiatives.
Prepare communications and presentations on behalf of the CMO for internal audiences.

[자격 요건]

Minimum 5 years of experience
Strong project management skills
Excellent communication and collaboration skills
Fluency in both English and Korean
Excel, word, PowerPoint skills
Business relationship management
Insurance industry background is a plus

[근무조건]

- 고용형태: 정규직

- 급여 및 복지조건 : 회사 내규에 따름

- 근무지역 : 서울 중구 통일로2길 16, AIA타워

[전형절차]

- 서류전형 > 면접전형 > 스크리닝/채용검진 > 최종합격

- 전형일정 및 각 전형별 결과 발표는 이메일을 통하여 면접 대상자에게 개별 안내 드립니다.

* 채용 전형에 레퍼런스 체크, 인성/역량 검사 등이 추가될 수 있습니다.

[접수방법 및 기간]

- 지원방법 : AIA 채용 사이트 접속하여 해당 공고 선택 후 지원

- 제출서류 : 국문, 영문 이력서, 자기소개서

- 접수기간 : 채용시까지 (지원서가 접수된 순서대로 검토하며, 채용후보자가 조기에 선발되는 경우 접수기간 중이라도 채용 공고 종료 가능함)

[유의사항]

- 국가등록장애인 및 보훈대상자 등 취업보호대상자는 관계 법령에 의거하여 우대합니다.

- 구직자 본인의 용모, 키, 체중, 출신지역, 혼인여부, 재산과 구직자 본인의 직계 존비속 및 형제자매의 학력, 직업, 재산의 정보는 기재하지 마시기 바랍니다.

- 지원서 내용이 사실이 아니거나, 부정한 행위(예: 채용청탁 등)를 통해 합격한 사실이 확인된 경우, 합격 및 입사가 취소될 수 있습니다.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.