Job Summary

• 10+ years of overall experience in Martech, analytics and marketing automation space with at least 5+ years in customer data management, with a focus on Adobe RTCDP for financial services 
• Proven experience in implementing Adobe CDP and/or similar customer data platforms for multiple clients 
• Strong understanding of data integration, ETL processes, and data governance. 
• Familiarity with Adobe Experience Platform, Adobe Analytics, Adobe Target, or similar Adobe marketing tools is a plus. 
• Manage the end-to-end project lifecycle for Adobe CDP implementation, ensuring projects are completed on time and within scope. 
• Track progress, milestones, and key deliverables while coordinating with relevant teams.  

Key Responsibilities

• Capability Consultation: Work closely with market business stakeholders to understand their customer data requirements and translate them into actionable insights and strategies using Adobe RT-CDP. 
• Solution Design & Implementation: Lead the design, configuration, and implementation of Adobe CDP,XDM schema, data ingestion and outbound pipelines ensuring that the platform is customized to meet business needs and aligned with overall marketing objectives. 
• Data Integration & Management: Collaborate with technical teams to integrate Adobe RTCDP with various data sources offline/online and ensure accurate data ingestion, processing, and governance.  
• Work closely with technical teams to ensure the platform setup is aligned with the business requirements and marketing strategies. 
• Stakeholder Training & Support: Train business teams and stakeholders on how to effectively adopt Adobe RTCDP for customer data management, segmentation, and campaign optimization.  
• Continuous Improvement: Stay up-to-date with Adobe CDP’s new features, best practices, and trends in customer data management to continuously improve platform usage and maximize value. 
• Provide value(in dollars) out of campaigns leveraging Adobe RTCDP in multiple markets and solution to improve it 
• Test all Customer AI features from Adobe RTCDP and generate meaningful use-case from them. 
• Collaborate with Paid media agencies for activating the campaigns and CTR optimization 
• Understand internal SCB processes of One Delivery and agike ways of working 
• Knowledge of ADO, Confluence is plus  

Key stakeholders

• ​​Manage relationships with SCB country digital banking, digital marketing, agency for 4-5+ markets 
• ​Manage relationships with Group Digital teams on digital sales, data and technology SPOCS. 
• ​Work with risk and compliance teams both at country and group SCB 

Skills and Experience

• Segmentation 
• Adobe RT CDP 
• Web analytics 
• XDM schema 
• Data ingestion 
• Training and documentation 
• Business value & ROI 

Qualifications

• Bachelors in science or any equivalent 
• certification in Adobe AEP and RT CDP 
• understanding of Adobe AEP ecosystem 

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.