Job Summary

• We are seeking an experienced and data-driven Digital Journey Product Owner to manage a squads and optimize our digital sales journeys through Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), analytics, and user experience (UX) enhancements. This role is critical in improving digital customer acquisition and engagement by leveraging data analytics, A/B testing, benchmarking, and research-driven strategies.
• The ideal candidate will have deep expertise in digital analytics (Adobe Analytics), SEO strategies, user behavior insights, and data-driven decision-making to drive growth in our wealth and retail banking products.

Key Responsibilities

Digital Sales Journey Optimization & CRO • Optimize end-to-end digital customer acquisition funnels for retail banking products (e.g., credit cards, loans, accounts). • Drive Conversion Rate Optimization (CRO) initiatives by conducting A/B testing, personalization, and behavioral analysis. • Analyze customer journeys to identify drop-off points, friction areas, and conversion blockers, implementing data-driven improvements. • Utilize heatmaps, session recordings, and form analytics tools (e.g., Hotjar, Crazy Egg) to enhance user experience and reduce abandonment rates.

SEO & Digital Growth  • Drive organic growth, including on-page, off-page, and technical SEO improvements. • Conduct keyword research, competitor analysis, and SEO audits to improve search rankings and organic traffic. • Collaborate with content teams to develop SEO-optimized landing pages and digital assets for product marketing. • Optimize product pages for search intent, meta descriptions, schema markup, and mobile-first indexing.

Data Analytics & Research-Driven Insights • Use Adobe Analytics), and data visualization tools (Power BI, Tableau) to monitor and analyze digital performance. • Develop dashboards and KPIs to track digital sales journey performance and customer behavior. • Conduct user research, benchmarking, and review to identify best practices and innovation opportunities. • Utilize predict and evaluate, AI-driven insights, and behavioral segmentation to enhance personalization and targeting.

UX & Customer-Centric Enhancements • Work closely with UX/UI designers to improve digital journey usability, accessibility, and mobile responsiveness. • Implement best practices in microcopy, persuasive design, and psychological triggers to enhance customer engagement. • Leverage feedback from customer surveys, usability testing, and Net Promoter Score (NPS) to drive continuous improvements.

Stakeholder Collaboration & Agile Product Management • Act as the Product Owner in Agile teams, defining the backlog, writing user stories, and prioritizing tasks based on business impact. • Collaborate with marketing, IT, data science, and business teams to align digital strategies with broader banking goals. • Manage workshops and training on digital sales optimization, analytics, and experimentation culture.  

Must-Have Skills:

•  CRO Expertise – Hands-on experience with A/B testing, personalization, heatmaps, and conversion rate optimization.
•  SEO Mastery – Strong understanding of search engine algorithms, keyword research, technical SEO, and link-building strategies.
•  Data & Analytics Skills – Proficiency in Adobe Analytics, Google Analytics (GA4), SQL, Power BI, or Tableau.
•  User Experience & UX Writing – Understanding of user behavior, persuasive copywriting, and usability principles.
•  Digital Sales & Growth Strategies – Experience in customer journey mapping, lead generation, and funnel optimization.
•  Agile & Product Ownership – Experience working in Agile environments, managing backlogs, and running sprints.
•  Technical SEO Knowledge – Hands-on experience with structured data, site speed optimization, and Google Search Console.
•  Familiarity with Experimentation Tools – Experience with Adobe Target or similar platforms.

Strategy

• Awareness and understanding of the Group’s business strategy and model appropriate to the role. 

Business

• This person combines an in-depth knowledge of business objectives, digital strategies, and the competitive landscape with a rich background in the digital banking industry to deliver a compelling digital banking roadmap. 

Processes

• Responsible for ensuring that department and division processes and procedures are followed.  

People & Talent

• Lead through example and build the appropriate culture and values. Set appropriate tone and expectations from their team and work in collaboration with risk and control partners. Ensure the provision of ongoing training and development of people, and ensure that holders of all critical functions are suitably skilled and qualified for their roles ensuring that they have effective supervision in place to mitigate any risks. 

Risk Management

• Responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group as well as managing them. 

Governance

• Awareness and Understanding of the regulatory framework in which the Group operates, and the regulatory requirements and expectations relevant to the role. Collaboratively work with internal stakeholders and local regulators to address governance issues 

Regulatory & Business Conduct 

• Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Manage the team to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] * 
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
• Serve as a Director of the Board 
• Exercise authorities delegated by the Board of Directors and act in accordance with Articles of Association (or equivalent) 

Other Responsibilities

• Embed Here for good and Group’s brand and values in team 
• Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures
• Multiple functions (double hats)

Skills and Experience

• SEO/CRO   
• Analytics 
• Stakeholder management   
• Martech    
• ADO   
• User experience     

Qualifications

• Experience in Banking or Financial Services – Understanding of retail banking customer behavior, digital onboarding, and regulatory considerations.
• Coding & Scripting Basics – Ability to work with developers on HTML, CSS, JavaScript, and tag implementation for tracking.
• Education & Experience Requirements
• Bachelor’s or Master’s degree in Marketing, Business, Computer Science, Data Analytics, or a related field.
• 5+ years of experience in digital optimization, CRO, SEO, or product ownership within a digital banking or e-commerce environment.

Experience

• 5-8 years of experience in product management on mobile and web, digital sales, customer experience roles, preferably in banking or financial services in an agile team. Experience with agile methodologies and product lifecycle and backlog managmenet using Azue Devops(ADO).

Technical Proficiency: 

• Having experience working with Martech tools such as Adobe Experience Platform, PEGA RTIM, Adobe AEM, Apps Flyer and Wordpress would be a plus. Expert in sales funnel and conversion rate optimisation on mobile and web.

Reasoning Skills

Strong ability to interpret data and derive actionable insights to drive business outcomes

Customer-Centric Mindset

• Deep understanding of customer behaviours and expectations in digital channels. Ability to map and optimize customer journeys.

Communication

• Excellent written and verbal communication skills to engage with stakeholders at all levels.

Education

• Bachelor’s degree in Business, Marketing, Computer Science, or a related field. MBA or equivalent is a plus.

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.