About FWD Group

FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.

For more information, please visit www.fwd.com

PT FWD Insurance Indonesia (“FWD Insurance”), a joint-venture insurance company and a part of FWD Group, previously known as PT Commonwealth Life, has successfully merged with PT FWD Life Indonesia (“FWD Life”) as of 1 December 2020 and will be known as FWD Insurance.

The merger of FWD Life and FWD Insurance has led to a more comprehensive range of products, including unit-linked insurance, individual & group term life insurance, individual & group personal accident insurance, and group medical insurance through technology driven-distributions such as agency, bancassurance, e-commerce, and corporate.

FWD Insurance is registered and supervised under Otoritas Jasa Keuangan (“OJK”).

FWD Insurance is a member of Indonesia Financial Services Alternative Dispute Resolution Center.

Purpose

Responsible to achieve KPI of brand awareness & consideration through campaign and integrated media placement, in order to build a sustainable positive image of FWD brand and to implemented brand vision.

Key Accountability

Brand Strategy & Management

• Construct brand strategic communication throughout the year to be utilized accross function.
• Analyse brand positioning and consumer insights and translate Business plan key initiative into brand communication and Go to market strategy
• Collect, analyse, and create report from social media platform tracker with social listening tools including customer insight, market trends and the competitor landscape and discuss the next strategy with stakeholder for next upcoming action 

Content and Creative

Develop strategic content & creative, maintain implementation and ensuring all output will increase the customer engagement of our brand, build and improve awareness and consideration of our brand. Managing all branding application and any materials in the company to ensure the alignment with regional branding guideline. Ensuring creative, strong and integrated branding in all communication channels visual identity, brand positioning, tone of voice and brand attributes.