Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Responsibilities

Customer Insights and Research:

• Lead customer research initiatives to gather actionable insights.
• Utilize data to inform marketing strategies and improve customer experience.

Performance Monitoring and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Prepare and present detailed reports on marketing performance to senior leadership.

Customer Segmentation:

• Develop and refine customer segmentation models to ensure targeted marketing efforts.
• Analyze customer data to identify key segments and tailor strategies accordingly.

Portfolio Management:

• Oversee the management of customer portfolios to maximize value and growth.
• Implement strategies to optimize the performance of different customer segments.

Competencies:

Analytical Skills:

• Strong ability to analyze data and derive meaningful insights.
• Proficiency in using analytics tools and software.

Customer Focus:

• Deep understanding of customer behavior and market dynamics.
• Commitment to enhancing customer experience through data-driven insights.

Project Management:

• Strong organizational skills and ability to manage multiple projects simultaneously.
• Effective time management and prioritization.

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.