JOB SUMMARY

• We are looking for an analytical individual that is accountable for driving digital analytics strategies and implementations. The role requires in-depth experience in end to end tracking to insights that discover opportunities in optimizing user experience and supporting digital sales performance growth. You will be an integral member in elevating digital analytics to capture customer digital behaviors across our multi-touch channels of paid, owned, and earned within multiple squads. 

• Position SCB HK as a top digital sales and amongst the best marketing organizations in understanding our customers through the use of digital analytics and insights. 

Business

• Develop digital analytics in alignment with business goals and objectives
• Key contributor of overall KPI in driving digital sales across paid, owned, earned channels.
• Experience in the end to end technical implementation and data verification of Adobe Analytics tagging, DCM, and Appsflyer links
• Conduct performance analysis to provide insights across our customer funnel tracking, sales journeys, and segmentation and customer lifecycle.
• Work closely with businesses to define business requirements, measurement objectives, testing, and reporting; Design tag plan to capture customer behavior digitally
• Assist in data visualization solutions, by gathering requirements and providing recommendations using relevant knowledge and tools to build dashboards 
• Continuously monitor and evaluate the effectiveness of optimization efforts, making data-driven recommendations for iterative improvements
• Keen ability to support squads uncover customer insights that lead to new digital opportunities
• Manages digital sales data, monitoring performance, Campaign & Sales reports, and Return on Marketing Insights dashboard  

Processes

• Build strong relationships with HK business, Group regional partners, domain specialists, and external technology partners
• Work closely within Agile squads to create best in class digital analytics capabilities and standards. 
• Maintain a strong cross departmental relationship with other Lines of Businesses (LOBs), Compliance, Legal, Risks, etc. Support the streamlining of processes to enhance business efficiency and sales productivity.
• Ensure successful execution of acquisition strategy by managing internal escalations and debottlenecking with internal and external partners.

People & Talent

• Promote the culture of New Ways of Working - agility and speed, client centricity, innovation and continuous improvement.
• Influence stakeholders, able to convince and motivate others to achieve the common business goal.
• Lead through example and build the appropriate culture and values.

Our Ideal Candidate

• Minimum 4 years digital analytics working experience in top-tier strategy consulting firm or 8 years of digital performance experience, Database Marketing & analysis in eCommerce or banking & financial services industry
• Ability to work in a fast-paced and complex environment
• Excellent business analytical ability, inter-personal skill, and ability to translate complex data into actionable insights
• High competency level in problem-solving, detail-oriented with excellent follow-up.
• Energy and desire to drive change, self-motivated to make things happen independently
• Extensive understanding and hands on experience on Adobe Analytics, Adobe Audience Manager, CDP, Google Analytics, DCM, Appsflyer,
• Proficiency in data analysis and reporting tools, such as Microsoft PowerBI, Adobe Analytics, Microsoft Excel, and other relevant platforms.
• Knowledge of ETL , data extraction and processing languages (such as SQL, Python) would be an advantage
• Bachelor's degree in Marketing, Statistics, Data Science, or a related field.

Role Specific Technical Competencies

• Banking Products
• Data Gathering and Analysis
• Digital & Life Cycle Marketing
• Creativity
• MarTech / AdTech / Dashboards  

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.