Play a critical role in executing brand strategies and ensuring the successful positioning of our insurance products in the marketplace. Work closely with the marketing team, Distribution team, and other stakeholders to drive brand awareness, engagement, and loyalty. Primary focus will be on implementing brand initiatives that resonate with the local market and contribute to the overall success of our insurance offerings.

Job Responsibilities:

1. Brand Strategy Execution:

Implement and execute brand strategies tailored to the local insurance market.
Ensure alignment with the overall corporate brand vision, values, framework and guidelines.
Monitor and analyze market trends and competitor activities to inform brand strategies.
Generate brand ideas, create campaigns and work with external vendor for placement directly.

2. Market Research and Analysis:

Conduct market research to understand customer needs, preferences, and behaviors.
Analyze market data to identify opportunities for brand growth and differentiation.
Provide insights and recommendations based on research findings.

3. Campaign Development and Management:

Develop and manage marketing campaigns that promote our insurance products.
Collaborate with the creative team (both internal and external) to produce compelling content and visuals.
Ensure campaigns are executed on time and within budget.

4. Brand Communication:

Develop and maintain consistent brand messaging across all communication channels.
Create and manage content for digital and traditional marketing platforms.
Coordinate with the Corp Comm team to manage media relations and brand publicity.

5. Stakeholder Collaboration:

Work closely with the Distribution team to align brand initiatives with topline targets.
Collaborate with product development teams to ensure brand consistency in new offerings.
Engage with external partners and agencies to enhance brand presence.

6. Performance Measurement:

Track and measure the performance of brand initiatives and campaigns.
Analyze key performance indicators (KPIs) to assess effectiveness.
Prepare and present performance reports to senior management.

7. Customer Engagement:

Develop and implement strategies to enhance customer engagement and loyalty.
Manage customer feedback and ensure it informs brand strategies.
Organize events and activities that promote customer interaction with the brand.

Job Requirements:

Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
4 years’ experience or above in brand management. Marketing Agency background with insurance industry exposure is highly preferred.
Strong understanding of the local insurance market and customer dynamics.
Proven track record of successful brand campaign execution and market impact.
Excellent communication and interpersonal skills.
Excellent command of written & spoken English and Chinese
Ability to work collaboratively with cross-functional teams.
Proficiency in digital marketing tools and analytics.
Creative thinker with a strong attention to detail.

Key Competencies:

Strategic Thinking: Ability to develop and execute strategic brand initiatives.
Analytical Skills: Proficiency in analyzing market data and campaign performance.
Creativity: Innovative approach to brand communication and customer engagement.
Project Management: Strong organizational skills to manage multiple projects simultaneously.
Customer Focus: Commitment to understanding and meeting customer needs.

Why Zurich

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great! Join us as we constantly explore new ways to protect our customers and the planet.

Location(s): HK - Hong Kong