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Director, Digital Distribution
Sun Life
placeTaikoo Shing, Hong Kong Island
Posted on Sun Life website on 08 Apr 2025 (11 days ago)
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You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Director, Digital Distribution responsible for delivering valuable, innovative products to the Distribution users in line with the organization’s strategy. The role identifies the customer need and the larger business objectives that the product/feature will fulfill and ensures that solution developed is aligned to Value Stream Objectives. This role partners closely with Regional Office and Market digital teams and cross functional leaders across our Asia markets to execute a digital first distribution strategy to support existing distribution channels across all Asia business.

The role reports to Head of Distribution Excellence, Asia and is based in the Asia Regional Office in Hong Kong.

Responsibilities

  • Deliver regional programs in partnership with market and regional teams for key programs including Lead Management and Activity Management, Learning Management, Bancassurance sales tooling & Needs Analysis whilst working with Marketing, Operations and Data & Analytics teams to drive better lead acquisition and higher conversion rates

  • Execute digital enablers / partnerships that aid in revenue growth or support distribution ecosystem 

  • Collaborate cross-functionally to support markets to optimize initiatives that transform and modernize advisor digital journey, and delivery of purpose-aligned outcomes with agile workstream & sprint relevant for each to achieve client & business outcomes. (all channels)

Preferred skills

  • Ability to set a vision and map the steps to achieve that vision

  • Ability to translate day-to-day learnings and team inputs into strategic actions

  • Aptitude for distilling high-level input into clear recommendations, deliverables, and actions

  • Ability to both grasp big picture and have rigorous attention to detail

  • Ability to influence a diverse group of stakeholders – strong leadership skills

  • Strong problem solver with ability to lead teams to push solution concepts and quickly structure and break down problems

  • Proven ability to build and cultivate trust-based relationships with diverse individuals within the team and client

  • Key contact point between distribution channels and IT data analytics and transformation team and ability to work with cross functional and/or matrix type structures, and to support or lead execution streams across cross functional teams and business areas.  Strong oral and written communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it.

Qualifications

Education

  • Bachelor degree holder in commerce or finance related

Experience

  • 10+ years of work experience in banking and insurance industries

  • Digitally savvy with understanding of agile management, digital platforms and data analytics.

  • Deep knowledge of digital partnership management and strong financial awareness in sales performance and financial metrics to deliver growth.

  • Strong Client focus mindset, able to develop collaborative partnership and create win-win outcomes with the leadership team and stakeholders.

    Job Category:

    Sales - Distribution Support

    Posting End Date:

    29/06/2025
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    Sun Life Financial Inc. is a Canadian financial services company. It is primarily known as a life insurance company.
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