Nasdaq seeks a Product Marketing Specialist to manage product marketing for our Analytics business. Reporting to the Head of Product Marketing, this role connects product strategy with sales and marketing, driving growth. With market knowledge and competitive insight, you'll handle product positioning and differentiation throughout the buyer's journey, ensuring it resonates with buyers and supports marketing and sales success. Attention to detail and clear communication of value propositions are essential. You'll work closely with other marketing functions to create impactful messaging and content for multi-channel campaigns. Collaboration with product managers and sales teams is vital, requiring strong diplomatic skills to balance priorities effectively.

Primary Responsibilities:

Product Marketing Excellence: Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.

Messaging & Positioning: Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey. You are confident working alongside product teams to take technology focused information and translate it to market-ready, impactful messaging for our key personas.

Buyer Personas: Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs.

Go-To-Market Marketing Orchestration: Closely collaborate with cross-functional marketing teams to power compelling, high-performing marketing campaigns that contribute to increased sales pipeline and customer acquisition and expansion.

Marketing & Sales Enablement: Create compelling marketing artifacts that map to integrated marketing campaigns and product promotion themes (emails, videos, fact sheets) and maintain development plan for resourcing and coordinated campaign planning.

Strategic Partnerships: Manage product-marketing centric partnerships and relationships with key industry and technology organizations.

Stakeholder Management: Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity, and attention to detail.

Project Management: Lead and oversee key projects and initiatives within the Marketing organization as needed. Support definition of project scope, objectives, timelines, and deliverables. Coordinate resources, manage dependencies, and ensure successful project execution.

Employee Qualities:

View challenges as opportunities and focus on a solution-oriented/problem-solving approach to work on a day-to-day basis.

Excel at leading and influencing stakeholders through ambiguity, while demonstrating agility and learning at the pace of AI.

Demonstrate inherent passion for innovation and creative storytelling to simplify what’s complex.

Seek out opportunities to improve processes and initiatives.

Contribute to an overall positive work environment and act with integrity and respect for all team members.

Encourage individual growth opportunities within the team through ownership of individual projects that empower team members to be set up for success.
Create measures of success (KPIs) and set strategic guidance for roles and responsibilities, understanding roles and responsibilities will be different for manager versus employee. Hold regular touchpoints to track performance against these KPIs.

Qualifications:

Have 8-10 years B2B/SaaS product marketing experience and proven success in launching new products and/or new GTM product promotion.

Investment management marketing experience preferred

Excellent writing skills for creating content and collateral (including data sheets, fact sheets, case studies, etc.).

Experience with persona-based marketing and audience-centric content generation.

Successful track record of working in a collaborative, cross-functional team.

Creativity with out-of-the box thinking and an interest in trying and learning new things.

Self-directed, resourceful, and accountable with a positive “can do” attitude.

Familiarity with Product Marketing and Management Model preferred.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.