Sr. Growth Marketing Manager (DACH)
Wise
65 Clifton St, London EC2A 4JE, UK
Posted on Wise website on 17 Apr 2025 (3 days ago)
Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.
Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.
As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.
More about our mission and what we offer.
At Wise, we're on a mission to build the best way to move and manage money internationally. We're making financial services more fair, accessible, and affordable for people and businesses worldwide. As we continue to grow, we're looking for a Growth Marketing Manager focused on the DACH region, focusing on Switzerland and Germany. This role is pivotal in driving our growth strategy, managing multi-channel campaigns, and fostering partnerships to increase our transaction volume in these key markets.
Your Mission:
Own the growth of the DACH region, while keeping the Wise customers at the heart of everything you do.
Identify, own and drive new growth initiatives and strategies for Switzerland, Germany and Austria, increasing our market penetration, user acquisition and retention metrics.
Coordinate and execute multi-channel marketing campaigns, working closely with internal teams and external partners to maximise your efforts’ reach and impact.
Help optimise, scale and improve marketing channels’ BAU initiatives with local insights and knowledge about key target audiences, market dynamics and competitor landscape.
Collaborate with product and marketing teams to launch new products and features for your region, tailoring your strategies and tactics to meet local customer needs and behaviours.
Work closely with the analytics team to monitor performance, generate new insights, and produce comprehensive reports to guide future strategies.
Be the main point of contact for and collaborate with product and product marketing teams to define the right audiences, messaging and positioning for our products and features in your region.
T-shaped growth marketer with a minimum of 4-5 years of growth marketing experience in the DACH region (Germany, Switzerland, Austria)
Deep local knowledge and strong ties to the key DACH markets and media landscape with experience working with local agencies and partners
Proficient level of English and German
Strong hands-on experience of full-funnel marketing strategies and tactics, with a track record of driving sustainable long-term growth in fast-growing companies.
Excellent communicator and a proactive team player with strong project and campaign management skills, capable of leading and working on cross-functional initiatives
Your approach is rooted in analytics and leverages data to inform and drive your decisions.
Strong problem-solving skills and comfortable navigating new and complex situations with a creative and innovative mindset.
Desirable:
German / Swiss national or expat
French and/or Italian language knowledge
Experience running upper and mid-funnel campaigns
Experience in a fast-growing and product-driven fintech company
Experience using SQL and other analytical tools (Looker, GA, MixPanel etc.) to gather and analyse their own datasets
Experience leading small teams (relevant on the long-term)
Who we are:
Wise was founded in 2011 with a clear mission: Money without borders so people and businesses can send, spend and get paid in any currency, whenever, wherever.
Sure, the heart of what we do is international money transfer. And we’re committed to making it instant, convenient and fair for millions of people, all over the world. But we’re growing our other products and our teams at an exciting pace. And we’re looking for the very best to jump on board.
What it’s really like to work here:
At Wise, we do things a bit differently. There’s no corporate nonsense, and no old-fashioned hierarchy. Instead, we work in dozens of self-sufficient, autonomous teams. Think of them like start-ups within a start-up.
Each team picks the problems they want to solve. So, there’s no micro-management. No hiding behind fancy job titles. And no one is telling you what to do. You are your own boss. But you’ll get tons of guidance and plenty of support from your talented, super-smart teammates.
We’re going to be upfront — the way we work doesn’t suit everyone. But if freedom, and life-affirming, head-scratching professional challenges rock your world, we could be a match made in heaven.
To find out a bit more about what it’s like to work at Wise — plus a full run through of our employee benefits — visit our careers page.
We’re people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you’re passionate about learning new things and keen to join our mission, you’ll fit right in.
Also, qualifications aren’t that important to us. If you’ve got great experience, and you’re great at articulating your thinking, we’d like to hear from you.
And because we believe that diverse teams build better products, we’d especially love to hear from you if you’re from an under-represented demographic.
For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.
We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what it's like to work at Wise visit Wise.Jobs.
Keep up to date with life at Wise by following us on LinkedIn and Instagram.