Senior Strategic Marketing Manager-GEBU AI(CCC) Platform Lead

This position is a key role in implementing Pfizer's 2030 strategy and contributing innovative solutions to support business goals of GEBU. The role will be responsible for leading the AI platform design and implementation, the role will collaborate with internal and external stakeholders to continuously explore innovative models within the framework of an integrated healthcare service system, continually upgrade the construction of county-level CCC enhance the diagnostic and treatment standards and capabilities in the anti-infections field in the broad market(including fourth-and fifth-tier cities,counties,etc.),and support high-quality business development.

Key Responsibilities:

1. Expanding and Upgrading County-Level CCC development

• In line with business potential and policy conditions, explore and develop the upgrading of integrated city-county CCC collaborate models and promote some pilots rolling out in some counties and cities.

• Continue to support the construction and advancement of provincial-level CCC in collaboration with local marketing team. Improve existing construction standards and Core of Excellence (COE)extraction criteria to promote the formation of national benchmark models from local exemplary practices, with emphasis on improving the critical care medical service network, strengthen quality control management, enhance standardized microbiological testing and scientific management of antibiotics, promote the model of top-down linkage within the medical community etc,

2. National Platform Strategic Cooperation upgrade

• Be responsible for maintaining reliable relationships with national-level KoLs, policy makers/influencers and actively tracking healthcare system policy dynamics via multiple ways and identifying policy integration points for CCC construction and upgrading.

• Through strategic cooperation platforms, to organize high quality forums/seminars to diagnosis and create a benchmark model publicity and exposure platform and to accelerate the replication and transformation of these models.

3. Scientific Management and Operational Capability Enhancement

• Develop specified cooperation plans for hospital management capability enhancement, clarify key annual improvement strategies and focus on supporting the high-quality development of leading hospitals in cancer prevention and treatment centers around key directions such as public hospital reform, performance assessment, medical insurance payment (DRG/DIP), BMI fund supervision and clinical pathway management

• Collaborate with BU Internal and cross functionals to secure project implementation

4. Clinical Capability Enhancement

• Develop targeted tiered training plans for county clinical capabilities enhancement, explore suitable partners to implement the training and ensure compliance and high-quality execution/certifications.

• Collaborate with Marketing and Medical team to produce high-quality training courses, focusing on core modules of CCC construction and best practice sharing.

Qualifications:

Education Background:

Bachelor’s degree or higher. Major in Public Health, Healthcare Management, Pharmaceutical Management, or a related field is preferred.

Work Experience:

• At least 8 years of working experience in the pharmaceutical industry, with 1-2 years of team management experience is preferred

• Experience in innovative project design and management. Excellent project management and cross-departmental communication skills, with the ability to manage multiple projects simultaneously and ensure efficient execution.

• Strong understanding of health, medical insurance management, and healthcare reform policies, with preference given to those familiar with policies related to county medical service systems.

• Experiences in marketing or related consulting projects experience is preferred.

Other Requirements:

• Exceptional organizational and coordination skills, with the ability to handle complex project management processes.

• Strong policy comprehension and business acumen, with a strong learning ability and a passion for innovation.

• Proactive and self-motivated, with the ability to foster a collaborative culture in team management.

• Strong capabilities in KoLs engagement and long-term strategic and trustworthy relations building.

• Proficiency in office software and data analysis, with expertise in creating PPTs and reporting materials.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.