Jobs / Pfizer / Sr. Marketing Manager
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Sr. Marketing Manager
Pfizer
placeChina - Shanghai - Shanghai
Posted on Pfizer website on 07 Apr 2025 (12 days ago)
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Responsibilities 

1. Portfolio Management 

- Develop the big strategic brand or portfolio strategies to optimize the business, including big strategic brand plan or portfolio plan and its LRF, and lifecycle management. 

- Lead portfolio or big strategic brand growth initiatives, including executing portfolio or brand strategies, managing compliance review, leading development of the campaign and selecting best fitting modules for the market , leading and developing POA and execution and supporting to train field force on product positioning and prioritization, supporting on tracking progress towards target 

- Cross-functional TA leadership – across commercial, finance, business development, compliance, legal, etc. to get alignment 

2. Partner Enablement  

- Develop brand strategies for strategic alliance products, design unified promotional frameworks, and ensure alignment between partners’ activities and corporate guidelines.   

- Create partner-specific toolkits (e.g., regional reimbursement policy guides, competitive benchmarking tools) and conduct quarterly product knowledge/compliance training programs 

3. Data-Driven Market Intelligence 

- Build dynamic market heatmaps using reported terminal data (TTH, inventory turnover), guiding precision resource allocation.   

- Monitor volume-based procurement (VBP) policy impacts and adjust strategies for strategic alliance products. 

EDUCATION AND EXPERIENCE 

Qualifications: 

Bachelor degree in Medical or Medicine, Master degree and MBA preferred 

Proficient oral and written English 

5-8 years marketing experience, strategic marketing experience preferred. 

Cross functional working experience preferred. 

Expect candidates to demonstrate these commercial /management competencies 

· Marketing , Customer and Competitor Insight 

· Marketing Execution 

· Interpersonal skills 

· Strategic and Operational Business/Marketing Planning 

· Data analysis, interpretation and communications 

· Performance and Program Metrics 

· Exceptional interpersonal skills 

· Exceptional collaboration/negotiation  

· Exceptional prioritization –among/across brands, resource-constrained context; 

· Proficiency in the local language as well as English proficiency 

   

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research#LI-PFE
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Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered at The Spiral in Manhattan, New York City.
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