Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities/ 工作职责 :

Key Responsibilities

- Manage day-to-day communications on Xiaohongshu of Raze to grow the engagement and size exponentially. This includes replying to our fans, content moderation, and enforcing of community house rules.

- Stay ahead of internet trends, think creatively, and produce engaging content that resonates with users, effectively leveraging Xiaohongshu platform dynamics.

- Coordinate with internal marketing/product teams to develop and execute a social media and community strategy, which include content/campaign planning and creation.- Manage an up-to-date calendar of social content with regular stakeholder communications to ensure timely delivery

- Track and analyze platform-specific metrics to refine marketing campaigns and maximize ROI.

- Identify and collaborate with key influencers and partners to amplify reach and engagement.

Qualifications

- Bachelor degree relevant discipline such as Communications, Marketing, Digital Media or PR, or equivalent practical experience

- 2 years of experience with a direct-to-consumer brand, preferably on Xiaohongshu, BiliBili or other e-commerce environments.

- Have a good eye for creative content, and the ability to spot emerging social trends and identify gaming/pop-cultural references.

- Excellent verbal and written communication skills, with the ability to adapt tone and style for different audiences.

- Ability to work in a fast-paced environment, focusing on generating business results.

Pre-Requisites/ 任职要求 :

Are you game?