What you do

This is a 12-month contract for a maternity cover. Reporting to the Head of B2C Australia, as B2C E-commerce Manager for Travel and Assistance, you will have the responsibility for driving profitable revenue growth within the Travel and Assistance product lines. Your responsibilities will include to:

• Develop the local plans for the acquisition and retention digital marketing programs (i.e. paid and organic search, display and email) in-line with the global B2C marketing strategy to achieve overall B2C revenue goals and program objectives, which includes:
  • Managing the marketing budget and allocate spend to digital media channels to optimize results and achieve pre-set acquisition ratios and cost per sale targets
  • Setting campaign goals and objectives
  • Partnering with internal and external agencies for media planning, buying and campaign optimization
  • Monitoring, tracking and reporting program performance metrics to key stakeholders; and making recommendations for improved performance
• Establish the content calendar and oversee content development and publishing to drive organic search volume and AI search rankings
• Be the champion of the website customer experience. Monitor and report on website performance. Collaborate with the Digital Product team on rolling out enhancements to improve customer experience and conversion rates.
• Remain current on competitor activity to ensure that AGA is well positioned in the market
• Conduct periodic deep dive reviews of the programs and present findings to key stakeholders, such as SLT
• Work on cross-functional teams to accomplish common goals
• Act as the key point of contact with the Allianz Direct business unit
• Conduct quarterly product, pricing, marketing and operational reviews with Allianz Direct in line with the annual review calendar
• Deliver regular reporting of performance and progress towards KPIs
• Day-to-day management of Direct Travel and Assistance marketing team
• Attending all relevant training and delivering on the Legal & Compliance requirements of the role

What you bring

• 7+ years of e-commerce direct-to-consumer experience with a focus on digital marketing  

• Experience in developing and executing marketing strategies to drive sales growth 

• Strong stakeholder management experience and ability to build effective relationships at all levels of business 

• Team player with strong cross-functional skills   

• Autonomous, self-motivated result-oriented   

• Creative, yet metrics and analytics driven – ability to translate analytical results into an action plan 

• Experience in managing external media and creative agencies to deliver effective campaigns and improved results  

• Intermediate level proficiency with Microsoft Office Suite  

What we offer

Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey.

We are there to empower and encourage you with your personal and professional development ensuring  that you take control by offering a large variety of courses and targeted development programs. All that in a global environment where international mobility and career progression are encouraged. Caring for your health and well-being is key priority for us. This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance. 69901 | Marketing & Design | Professional | PG08 | Allianz Partners | Full-Time | Temporary

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive and assistance. Customer driven, our innovative experts are redefining insurance services by delivering future-ready, high-tech high-touch products and solutions that go beyond traditional insurance.  

Our products are embedded seamlessly into our partners’ businesses or sold directly to customers, and are available through four commercial brands: Allianz Assistance, Allianz Automotive, Allianz Travel and Allianz Care. Present in 75 countries, our 21,100 employees speak 70 languages, handle over 71 million cases each year, and are motivated to go the extra mile to offer peace of mind to our customers around the world. 

We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. 

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. 

Great to have you on board. Let's care for tomorrow.