Marketing Analyst – Internal Medicine

POSITION SUMMARY

The Marketing Analyst is responsible for operational and marketing support of the Internal Medicine Category which includes more than 14 brands with almost 70 SKU´s , mainly focus on the migraine portfolio, including operational execution, implementation of the portfolio strategy and follow–up and alignment with enabling functions, as well as focus on specific projects.

Responsibilities

• Plan and manage deployment of physical and financial resources to meet project milestones.
• Support CBM (Country Brand Manager) in implementing portfolio strategies like media campaigns.
• Support projects within the category.
• Deliver project coordination according to pre-defined action plan for regular events.
• Analyze prescriptions data and actualize monthly the report.
• Analyze sales and market share per region.
• Support the development of educational materials, working with local agencies.
• Be responsible for the design, approval and availability on time of the branded and unbranded materials.
• Carry out transactions with third parties in accordance with established legal and compliance standards.
• Collaborate in the development of an Omnichannel Strategy to different audiences, meeting awareness & engagement objectives.
• Work with medical/legal to obtain appropriate approval of marketing materials.
• Follow up calendar initiatives.
• Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.
• Ensure DME execution supporting CBM generating timely PO’s.

Qualifications:

• English – Advance level
• University degree related to Marketing, Business administration or engineering.
• +2 years of professional experience in the Pharmaceutical Industry (desirable) or Marketing

Expect candidates to demonstrate these competencies:

• Understanding of sales / marketing role in the pharmaceutical industry is desirable
• Excellent communication and digital skills
• Self-Awareness & Emotional Intelligence; Strong Planning and organizational skills
• Teamwork capabilities
• Advanced Experience in Office suite (Power Point, Excel, Word)
• Business intelligence general knowledge is a plus
• Data analysis interpretation

EEO (Equal Employment Opportunity) & Employment Eligibility 

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.